Fragrance Advert
Introduction: Here are some examples of types of perfume advertisement. Usually perfume adverts are weird and have no meaning to them but i will be going in depth into both male and female adverts to find out the different characteristics and emotions used to sell a product which the audience can really smell.
Anti-Smoking Advertisements
Mise-en-scene: The advert is set inside a hospital which instantly adds a sense of depression because hospital resembles illness and death. Due to the colors in the advert you can see it is very gloomy and grey which could represent sadness and depression.
Sounds: Sound is all diegetic. No use of music or voice overs. The natural sound of the man on the hospital bed is used because because he seems to have a crackling voice which suggest to us that he is suffering from a illness plus the tone of voice used is slow and sensitive which could represent sadness.
Product: A product is not really being promoted but a message is being portrayed. As you can see from the suffering man it is stated in the advert that he is suffering from cancer which was caused due to him smoking. So the real message of product being portrayed or promoted is to stop smoking OR ELSE YOU'LL END UP HAVING CANCER like the man in the video. The company also tells us how to stop and how to get in contact with them if you need help in stopping smoking.
Plot: The plot of the advert is an man who is obviously suffering from a illness. We soon come to know that the man is suffering severely from cancer and that smoking had lead to him being very ill. We gain to know that the man won't have long to live and that his daughter is coming to see him which means that the man also has a family. The empathy used in this is key for promoting the message because he tells us that he is going to dying very soon plus he has a family who love him enough to come visit him before he takes his last breath.
Target Audience: People who smoke and are deciding to quit or wanting to quit as soon as possible.
Camera shots: The close up on the mans face adds extra emphasis to his facial expressions and the state he is in. If there was a healthy man trying to say 'hey, let's stop smoking' with a close up of a huge smile on his face it wouldn't really hit the nerve of a smoker. So the man used in the advert shows he is dying plus the color of his face shows his life has been sucked out of him due to the illness.
Advertising techniques: A interview with someone who is suffering due to smoking. This is great because you get hands on information from someone who has been through what all smokers have been through and he has come out with the consequences that they initially lead to. This is brilliant because most people don't worry about what will happen and don't really think about it but when they see a man like that suffering from smoking it hits you HARD and makes you realize that you need to smoking as soon as possible.
Mise-en-scene: The setting is a house which seems to be very dark and grey. The colours and smokes gives the audience a feel of ghosts or something spooky which makes the advert eerie.
Sounds: Non-diegetic sound of something lurking within the smoke then a voice over which explains what the smoke really means. The lurking sounds makes the audience feel as if danger is approaching which adds tension and draws attention to the advertisement.
Product: The product they are trying to sell or portray is to stop smoking because it effects the people around you.
Plot: The plot of the advert is a women smoking out the window while her baby and her other child are in the same room. It is showing that even though she is trying to smoke out the window, the passive smoke is still hanging around the room and effecting the baby in a dangerous way.
Target Audience: It could be mums that smoke because it shows women who looks like she is a mother of two.
Camera Shots: There are loads of close ups of items in the room and the smoke that is going around it. There is a establishing/long shot of the baby so you can see all the smoke around the room and then see the baby in the centre. Then there's a extreme close up of the babies feet, hands and face. You can see the smoke passing through his toes, between his fingers and in through his nose. There is then a long shot of the mother smoking out of the window, and then a mid shot to show what she is doing and where she is standing. The camera is then panned onto her going from the window to her baby to see if he is alright in his/her sleep.
Advertising techniques: The advertisement uses the technique pulling on the heartstrings. This is because they are using something innocent like a baby and causing something bad to happen to it. Even though it happens everyday, they know that using a small child would effect people more because babies are young, innocent and defenceless.
Cadbury Advert
Introduction: This is a video demonstrating the way that Cadbury's had to innovate ideas together through their production and marketing departments in order to create a Advertisement that would entice viewers to buy their product. They had created a iconic and unique way of presenting their brand and company through a unique and unusual way but all worked out because their sales were shot up by more then 200% when the video was first screened on the TV during a crucial event which was screened on TV.
Mise en Scene: The imagery and colors used in this video are simple with no added effects. Lighting is mainly focused on the Gorilla itself which draws attention to the gorilla plus it makes it the main focus. The room has instruments and the background has a purple wall which could resemble the color of the brand because Cadbury bars are purple. Props used are the drums which could resemble the song because Phil Collins uses a drum drop which is a very iconic part of the song and people remember the song through that part.
Sounds: All sounds are Non-Diegetic because the use of a soundtrack which has been taken from Phil Collin and the song is called In the air tonight. The song was a smash hit in the 80's and the use of this soundtrack also caused Phil Collins to get a little recognition which later influenced his farewell tour.
Camera shots: The first shot is a panning extreme close up of the gorillas face which could help show the passion and emotion in his face. You can see him heavily breathing which could resemble he's waiting for something big. Close up of his eyes are shown with him blinking and taking in steady deep breathes. A Close up is then shown of his face where the gorilla closes his eyes and looks up to the sky. A extreme close up is then shown of his nose showing the gorilla intake deep breathes as you can see his nose flaring as he breathes. The camera slowly zooms out to show the Gorillas eyes and mouth. The panning out of the extreme close up to a close up shows more of the Gorilla plus it allows the audience to intake the emotion and feel the Gorilla is feeling. The camera then slowly begins to zoom in and out of the gorillas face. As you can see from these shots you can tell that the camera was held in someones hands and wasn't placed on a tripod which could resemble a realistic feel even the advert is a anti-realist advert. The company is trying their best to make this advert feel as real as possible. The camera man then slowly backs away from the Gorilla showing that he has a drum set in front of him. A medium shot is then shown of the gorilla hitting the drums to a long shot of the gorilla and the drum set so that the audience can get a perspective of the scene. Shots are then flicked through long to medium shots to a panning out shot of the Gorilla where the Chocolate bars fades in with a purple background in the background.
Product and Audience: The product being displayed is the Cadbury Dairy Milk and the Target audience is from 5-80 because it is very unique and unusual style of advert which could suit into age group.
Laura Mulvey Theory
Gaze:
The concept of the gaze is one that deals with how an audienece views the people presented.
3 examples that feminist believe are
- How men look at women
- How women look at themselves
- How women look at other women
Laura Mulveys theory:
Laura Mulvey created the term 'male gaze' in 1975. She believes that film audiences have to view characters from a perspective of a heterosexual male.
Features:
The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a mans reaction to these events. Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
Insurance Company's
Aviva
Click here for advert
Introduction: In this advertisement we will be talking about the Aviva advert. Aviva is an insurance company which deals with car, home and other certain things insurance. They want to promote their company in this advert by demonstrating advertising their offers and what they can give you for to be willing to buy it.
Mise-en-scene: In this advert this is a large involvement with green. The main character seems to be wearing a t-shirt that is green plus a football team. The dice in his car is green plus the hat on the guy he picks up has green in it. The use of green could be healthy or the right thing to do, which could persuade the audience to invest in Aviva because its the 'right thing to do'
Sounds: The is mainly a male voice of the main character who is acting out a scenario where they are going to a football game. The sound could be pre-recorded and then dubbed over the persons acting so that you don't hear anything else except their speech.
Product and Audience: the product they are trying to sell is car insurance. The way they are portraying it is through a football fanatic who tends to watch his team whenever they play. This could preach to the football fans who tend to spend money and pay for tickets to watch their team play. This is a real life scenario because people tend to want to watch their team play plus they want to save money. So this company suggest you can save money to watch your team play football.
Compare The Market
Click here for advert
Introduction: This is a well known advert which many people have watched and imitated. There is a man quote in this advert which everyone has heard and has said which is 'simples'. The simplicity of this world has made a company like this be remembered. when ever you hear that quote you know instantly that it's compare the meerkat advert. Even though they are trying to promote compare the market, the company has took a different approach by introducing a meerkat that runs a website which compares meerkats.
Mise-en-scene: the room is lighten up with a fire which could resemble anger due to the fact that people are going onto the wrong website to compare the wrong things. the character is positioned to talk directly at us to make sure he has our direct attention because he wants to make a clear point. there is a shot of the sun behind the meerkat which could mean help, because they say there's always light at the end of the tunnel so that light could mean you've found help or been enlightened.
Sounds: There is Non-diegetic sound which means that their is scripted voice over. The sound has to pre-recorded and then dubbed over the animated video.
Product and Audience: There isn't really a clear product they are trying to promote here which makes the advert rather weak because in some terms they are promoting a fake company. This makes the advert pointless because they aren't really focused on their own company which brings down the advert. Even though you have a advert like the Go compare advert which has a pointless and annoying yet catchy song, the company is promoted not another company.
Go Compare
click here for advert
Introduction: Personally this advert is one of the worst and annoying repetitive adverts i have ever seen but that's what make it so great. I sits on your tongue and plays around your head for hours and hours on end. The song is very catchy and it has drawn the attention of many people. The success and hate the advert has got has caused the company to increase in costumers and genuinely do what the advert was intended and that was to promote the company. Even through the hate it has boosted their popularity and has gained a lot of attention. As they say, Haters can hate.
Mise-en-scene: the location is in a busy coffee shop where two people seem to be drinking a hot drink. they are discussing on their car insurance when a every cheerful man decided to jump out of no where and begin to sing. The lighting is very bright and gives you sense of happiness or alive. the song is upbeat and makes you feel joyful which could be represented though the bright colours in the video and the brightness and contrast in the advertisement.
Sound: the sound is non-diegetic due to the fact their is a pre-recorded soundtrack dubbed over the top of the person performing.
Product and audience: The product the company is trying to promote is the insurance deals they can offer and the audience they are trying to is middle aged men who are having problems in trying to find a affordable insurance deal.
Click here for advert
Introduction: In this advertisement we will be talking about the Aviva advert. Aviva is an insurance company which deals with car, home and other certain things insurance. They want to promote their company in this advert by demonstrating advertising their offers and what they can give you for to be willing to buy it.
Mise-en-scene: In this advert this is a large involvement with green. The main character seems to be wearing a t-shirt that is green plus a football team. The dice in his car is green plus the hat on the guy he picks up has green in it. The use of green could be healthy or the right thing to do, which could persuade the audience to invest in Aviva because its the 'right thing to do'
Sounds: The is mainly a male voice of the main character who is acting out a scenario where they are going to a football game. The sound could be pre-recorded and then dubbed over the persons acting so that you don't hear anything else except their speech.
Product and Audience: the product they are trying to sell is car insurance. The way they are portraying it is through a football fanatic who tends to watch his team whenever they play. This could preach to the football fans who tend to spend money and pay for tickets to watch their team play. This is a real life scenario because people tend to want to watch their team play plus they want to save money. So this company suggest you can save money to watch your team play football.
Compare The Market
Click here for advert
Introduction: This is a well known advert which many people have watched and imitated. There is a man quote in this advert which everyone has heard and has said which is 'simples'. The simplicity of this world has made a company like this be remembered. when ever you hear that quote you know instantly that it's compare the meerkat advert. Even though they are trying to promote compare the market, the company has took a different approach by introducing a meerkat that runs a website which compares meerkats.
Mise-en-scene: the room is lighten up with a fire which could resemble anger due to the fact that people are going onto the wrong website to compare the wrong things. the character is positioned to talk directly at us to make sure he has our direct attention because he wants to make a clear point. there is a shot of the sun behind the meerkat which could mean help, because they say there's always light at the end of the tunnel so that light could mean you've found help or been enlightened.
Sounds: There is Non-diegetic sound which means that their is scripted voice over. The sound has to pre-recorded and then dubbed over the animated video.
Product and Audience: There isn't really a clear product they are trying to promote here which makes the advert rather weak because in some terms they are promoting a fake company. This makes the advert pointless because they aren't really focused on their own company which brings down the advert. Even though you have a advert like the Go compare advert which has a pointless and annoying yet catchy song, the company is promoted not another company.
Go Compare
click here for advert
Introduction: Personally this advert is one of the worst and annoying repetitive adverts i have ever seen but that's what make it so great. I sits on your tongue and plays around your head for hours and hours on end. The song is very catchy and it has drawn the attention of many people. The success and hate the advert has got has caused the company to increase in costumers and genuinely do what the advert was intended and that was to promote the company. Even through the hate it has boosted their popularity and has gained a lot of attention. As they say, Haters can hate.
Mise-en-scene: the location is in a busy coffee shop where two people seem to be drinking a hot drink. they are discussing on their car insurance when a every cheerful man decided to jump out of no where and begin to sing. The lighting is very bright and gives you sense of happiness or alive. the song is upbeat and makes you feel joyful which could be represented though the bright colours in the video and the brightness and contrast in the advertisement.
Sound: the sound is non-diegetic due to the fact their is a pre-recorded soundtrack dubbed over the top of the person performing.
Product and audience: The product the company is trying to promote is the insurance deals they can offer and the audience they are trying to is middle aged men who are having problems in trying to find a affordable insurance deal.
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