Introduction
This blog post will include the information on how and if our advert adheres to the CAP/ASA codes and legislation to ensure that our media product has gone through the legal and ethical considerations.
Considerations
The following bullet points are the top 10 reasons as to why people find adverts breaking legal and ethical considerations. So to ensure that our advert does not cause offence to the viewers, we will ensure that we have considered all of the items. If any factors are unavoidable, we must find a way of protecting those in harm.
- misleading information (based on price, before and after shots, editing, statistics, post-production techniques, etc) - We will ensure that we do not place any misleading information as we are only promoting our store brand, there will be no prices, purely products that will be available from our brand. We will do editing, but only on the recorded scenes, the models or products will not be altered in anyway for false enhancing.
- depiction of women - We may have a few issues on the way our female model will be depicted as we want her to look attractive, but we will ensure that our model is and looks 18+ and we will not portray her in a majorly sexual manner.
- depiction of men - The male model will also be depicted in a attractive manner, but again we will ensure he is and looks a appropriate age and is not shown in a over-sexual manner.
- depiction of animals - Our advert has no use of animals
- depiction of children - Although our advert is aimed at 16-23 year olds, we will not be using any models under the age of 18 to ensure we do not have any use of under-aged models.
- sex - Our advert will be using methods which will make our models attracted to each other, but the pure focus of the advert is the outfits, we will not be including any blatant sex shots.
- religion - The theme of our advert is fashion, and we will try not to include any aspects which include religion (unless pure for fashion trend reasons, e.g. the Cross)
- language - There will be no use of diegetic sound in our advert, only the soundtrack of Justin Timberlake - Suit and Tie. The lyrics for the song have been checked and there are no harmful content in the soundtrack.
- race - We have tried to use models of different races to ensure we do not cause offence or favoritism to nay particular race. We want our advert to reach all races within our target audience to have a higher viewer rating.
- disability - We have ensured not to cause any offence to disabilities or health issues within our advert
One issue which may cause some controversy is that our advert will include the use of alcohol and Sheesha smoke use. This is harmful upon younger viewers as they will be easily influenced. Also, because our target range is 16-23, many of them may be under-aged amongst the issue of alcohol and drug/smoke use so we have decided that our advert will be a watershed advert, which means it will only appear on air after 8pm and banned from children channels/timings.
This blog post will include the information on how and if our advert adheres to the CAP/ASA codes and legislation to ensure that our media product has gone through the legal and ethical considerations.
Considerations
The following bullet points are the top 10 reasons as to why people find adverts breaking legal and ethical considerations. So to ensure that our advert does not cause offence to the viewers, we will ensure that we have considered all of the items. If any factors are unavoidable, we must find a way of protecting those in harm.
- misleading information (based on price, before and after shots, editing, statistics, post-production techniques, etc) - We will ensure that we do not place any misleading information as we are only promoting our store brand, there will be no prices, purely products that will be available from our brand. We will do editing, but only on the recorded scenes, the models or products will not be altered in anyway for false enhancing.
- depiction of women - We may have a few issues on the way our female model will be depicted as we want her to look attractive, but we will ensure that our model is and looks 18+ and we will not portray her in a majorly sexual manner.
- depiction of men - The male model will also be depicted in a attractive manner, but again we will ensure he is and looks a appropriate age and is not shown in a over-sexual manner.
- depiction of animals - Our advert has no use of animals
- depiction of children - Although our advert is aimed at 16-23 year olds, we will not be using any models under the age of 18 to ensure we do not have any use of under-aged models.
- sex - Our advert will be using methods which will make our models attracted to each other, but the pure focus of the advert is the outfits, we will not be including any blatant sex shots.
- religion - The theme of our advert is fashion, and we will try not to include any aspects which include religion (unless pure for fashion trend reasons, e.g. the Cross)
- language - There will be no use of diegetic sound in our advert, only the soundtrack of Justin Timberlake - Suit and Tie. The lyrics for the song have been checked and there are no harmful content in the soundtrack.
- race - We have tried to use models of different races to ensure we do not cause offence or favoritism to nay particular race. We want our advert to reach all races within our target audience to have a higher viewer rating.
- disability - We have ensured not to cause any offence to disabilities or health issues within our advert
One issue which may cause some controversy is that our advert will include the use of alcohol and Sheesha smoke use. This is harmful upon younger viewers as they will be easily influenced. Also, because our target range is 16-23, many of them may be under-aged amongst the issue of alcohol and drug/smoke use so we have decided that our advert will be a watershed advert, which means it will only appear on air after 8pm and banned from children channels/timings.
Budget proposal for fashion advert
Introduction:
In this blog post, I am going to research and present the findings of any production research needed towards our fashion advertisement. My media product will be a low budget product, so costs will be reasonably low.
Resources:
Personnel:
(1) The personnel needed for the production of my short media product will be a producer, director, researcher, script writer, equipment operator (camera, lights, sound), editor, actor/actresses, set/location designer.
All of these members must be asked for permission and I must take into account of costs to the personnel.
Talent
Talent needed for each member of personnel must be based on the experience and qualifications achieved.
E.g. director must have previous experience, models must have modelling/performing experience, editor must have qualifications on editing software/hardware.
Finance
(refer to costs)
Suppliers/equipment
(2) Suppliers are needed to get the appropriate equipment and resources needed. The equipment needed to help in making my product are;
- camera
- tri-pod
- microphone/audio recorder
- boompole
- dolly/tracker
- lighting
- editing software/hardware (Photoshop, computer basics (monitor, keyboard, hard drive, mouse) camera accesories, headphones/speakers)
The props that need to be taken into account for the purpose of the production are;
- black, white and patterned backdrops
- alcohol bottles
- sheesha pot
- chair
- clothing items (clothes, shoes, jewellery, accessories)
- Make-up/hair products
- projector
All of these equipment will need to put into costs/budgeted.
Facilities
The facilities that are available to allow me to plan and create my media product are at home, the work place (schools), public facilities (library, internet cafes, etc).
I must take into account if any costs are needed when using these facilities, e.g. usage fees, electrics, printing costs, etc).
Locations
For our media product, we have chosen to set our locations in Sidney Stringer Academy theatre, as we need a wide enough space to place the large backdrops and need the appropriate lighting.
Logistical support
Logistic support is taking into consideration on the equipment used and the costs to help us move our equipment and personnel from each location.
As all of our production will be done within the same building, we do not need to rent out any vehicles to help us with mobility.
As all of our production will be done within the same building, we do not need to rent out any vehicles to help us with mobility.
Costs:
All of these costs are estimated according to research through primary and secondary research. This is not the finalized amount and it will be used to help budget my finances. (3)
Personnel:
producer (£50)
director (£50)
researcher (£45)
script writer (£45)
equipment operator (camera, lights, sound) (£20)
editor (£50)
per actor/actresses (£35)
set/location designer (£20)
TOTAL: £315
Suppliers/equipment: (4)
camera (£300)
tri-pod (£20)
microphone/audio recorder (£25)
boompole (£35)
dolly/tracker (£70)
lighting (£15)
editing software/hardware (Photoshop, computer basics (monitor, keyboard, hard drive, mouse) camera accesories, headphones/speakers) (£500)
black, white and patterned backdrops (Borrowed/rented for free)
alcohol bottles (£7)
sheesha pot (Borrowed)
chair (Borrowed)
clothing items (clothes, shoes, jewellery, accessories) - (Models bringing own)
Make-up/hair products (Models bringing own)
projector (Borrowed)
TOTAL: £972
(Some of the equipment prices have been estimated from Amazon.co.uk)
Facilities:
Home (£20)
Work environment (schools) Free
Library (£5)
TOTAL: £25
Locations:
Sidney Stringer Academy theatre (£0)
FINAL TOTAL: £1312
FINAL BUDGET: £1500
Shooting schedule and Equipment list
Introduction
This blog post will include the information of a shooting schedule and the equipment list for our television fashion advert.
Equipment list & Location
We have decided to shoot our television advert in the Sidney Stringer Academy theatre for three consecutive weeks (11/03/13, 18/03/13, 25/03/13). We have gained permission to use the location for the three weeks from the timings of 1.00pm - 4.00pm.
The equipment and props that we need by the 11th March 2013 are;
This blog post will include the information of a shooting schedule and the equipment list for our television fashion advert.
Equipment list & Location
We have decided to shoot our television advert in the Sidney Stringer Academy theatre for three consecutive weeks (11/03/13, 18/03/13, 25/03/13). We have gained permission to use the location for the three weeks from the timings of 1.00pm - 4.00pm.
The equipment and props that we need by the 11th March 2013 are;
- HD Canon camera and charger
- SD memory card and reader
- Tripod
- Apple mac
- key, background and filler lights
- black, white and patterned backdrops
- alcohol bottles
- sheesha pot
- chair
- clothing items (clothes, shoes, jewellery, accessories)
- Make-up/hair products
- projector
- Music device (to play sound track to help us remember/include the beat of the songs)
Shooting schedule
Date
|
Task
|
What needs to be done
|
04/02/2013
|
Pre - production
|
Got the brief and mind mapped ideas down for our advertisement product.
Carried out tasks like;
-Mind map
-mood board
-word board
|
11/02/2013
|
Pre - production
|
Finalised out theme and idea for our advert. Did some research on similar existing fashion adverts.
Carried out tasks like;
-Storyboard
-mind map
-Analysis of existing adverts
|
18/02/2013
|
Pre - production
|
Added structure to our advert idea. Brainstormed ideas for start middle and end. Product forming.
Carried out tasks like;
-Story board
-mise-en-scene
-considering target audience
-characteristics of advertising
|
25/02/2013
|
Pre - production
|
Carried out various pre-production tasks. Carried out a focus group for further research ideas on our product.
Carried out tasks like;
-Focus group filming
-treatment/proposal
-risk assessment
-music/sounds
|
04/03/2013
|
Pre - production
|
Carried out various pre-production tasks. Got permission for location and models.
Carried out tasks like;
-looking and asking for permission for location space and models
-collecting and gathering props
-working out the budget
|
11/03/2013
|
Production
|
Filming first part of advert (Males scene)
Carried out tasks like;
-Setting up
-getting the model ready and revised of the scene
-directing and recording scenes
-being aware of health and safety risks
|
18/03/2013
|
Production
|
Filming second part of advert (Females scene)
Carried out tasks like;
-Setting up
-getting the model ready and revised of the scene
-directing and recording scenes
-being aware of health and safety risks
|
25/03/2013
|
Post - production
|
Editing the collected scenes so far (female part) on Adobe Premier Pro CS4
|
01/04/2013
|
Holiday
|
-
|
08/04/2013
|
Holiday
|
-
|
15/04/2013
|
Post - production
|
Editing the collected scenes so far (female part) on Adobe Premier Pro CS4 and finishing off any incomplete blog work
|
22/04/2013
|
Production
|
Filming final part of advert (Male and female joining)
Carried out tasks like;
-Setting up
-getting the model ready and revised of the scene
-directing and recording scenes
-being aware of health and safety risks
|
29/04/2013
|
Post - production
|
Editing the collected scenes so far (female part) on Adobe Premier Pro CS4 and finishing off any incomplete blog work
|
06/05/2013
|
Post - production
|
Deadline for media production. Evaluating and receiving feedback.
|
Proposal
Vlogs
Click Here of Meeting video
Formal risk assessment and equipment checklist
Introduction
This blogpost will contain scanned images of our formal risk assessment and equipment checklist sheets to show consent before starting our production (filming) of our fashion advertisement.
Risk assessment
Equipment checklist
This blogpost will contain scanned images of our formal risk assessment and equipment checklist sheets to show consent before starting our production (filming) of our fashion advertisement.
Risk assessment
Equipment checklist
Techniques and styles for our advert
Introduction
This blog post will include information on the techniques, styles and strategies that will be used in our advert to make it more effective to the viewer. It will also comment on any media theories that may be applicable to our advert.
Persuasive techniques
gaining attention: (shock, humour, surprise) An easy way of gaining the attention of customer is to create a media product that will shock or release energy/feelings towards a customer. These are more effective because it will gain a reaction from the audience more, thus making sure that they remember the advertisement.
The reason why we are using techniques to gain attention is so the audiences' mind and attention will be fixed on the advert, and they will be attracted to keep a interest on what is happening. This will give a higher chance of ensuring that they take the advert on board and the messages and subconsciously received (communication).
We are going to make sure we get their attention by the use of alcohol bottles/Sheesha pipe as these props are quite contradictory in a fashion advert.
Music: Music is a effective way of setting the mood within a advertisement because it help to portray the message using sounds, jingles, music tracks, etc. A slow paced song sets the mood of relaxing or sadness, whereas a fast paced son will help make the advert energetic.
The use of non-diegetic music in our advert is going to be our only auditory sound, as we are going to only include the soundtrack "Suit and tie - Justin Timberlake ft. Jay-Z". We have chosen this song as it relates to our theme and message that we are trying to convey to the audience.
attractive people: the persuasive technique of using attractive people within a advertisement is a effective in gaining customers for a product/service because the viewers are attracted in the people, which grabs their attention, and the message conveyed in the advertisement is picked up consciously.
One of the main points and strategies that we are focusing on for our fashion advert is using attractive people. This is because the purpose of a fashion advert is looking good, feeling confident and attracting people. So we made sure that we use attractive and professional models to help us with our advert as it will give a more professional look.
repetition of product name:The technique of using repetition of the product name is to help establish the name in the target market's mind, so they will not forget the product, and they will be able to recognize it if the see the product anywhere else.
As we have no diegetic speech/jingles or any other way of promoting our brand, We are going to visually show repetition of our product name/logo at the start and end of the video as this is the only way that the audience will recognize and be familiar with the company.
We have chosen to only promote our advert visually as the music used in the background is important that it is not interrupted and "light travels faster than speed" so customers will see and retain the logo in their mind faster than hearing a jingle.
Strategies
Amazing products/services: By showing that the product/service (that the advert is based on) is amazing and works efficiently is so customers would be more persuaded to purchase it.
Our advert will be using the strategy of using portraying amazing products by ensuring that the clothing modeled in the scenes is the center of attention. This so viewers are clear on what products we offer and to help fulfill the purpose of the advert.
Ideal social groups: Ideal social groups is a strategy which helps create a ideology in the minds of consumers, which is that is you buy/use the product/service being advertised, you will be part of a perfect social group.
The use of the strategy "ideal social groups" is going to be used in our advert to show that if you purchase our clothes, or use products from Lumiere, you will fit into a more niche market, and instantly become more stylish, and attract more people.
Selective editing: Selective editing is a strategy used by advertisement creators to edit the footage filmed according to the message they wish to portray. They usually use clips that show the product in it's best form. This is to show the audience how well the product works.
Selective editing will be used in our advert as we will be taking various shots and angles of the models in their clothes to help us create an effect of "flashy photographer scenes" as well as ensuring that the audience sees the product from its best angle.
This blog post will include information on the techniques, styles and strategies that will be used in our advert to make it more effective to the viewer. It will also comment on any media theories that may be applicable to our advert.
Persuasive techniques
gaining attention: (shock, humour, surprise) An easy way of gaining the attention of customer is to create a media product that will shock or release energy/feelings towards a customer. These are more effective because it will gain a reaction from the audience more, thus making sure that they remember the advertisement.
The reason why we are using techniques to gain attention is so the audiences' mind and attention will be fixed on the advert, and they will be attracted to keep a interest on what is happening. This will give a higher chance of ensuring that they take the advert on board and the messages and subconsciously received (communication).
We are going to make sure we get their attention by the use of alcohol bottles/Sheesha pipe as these props are quite contradictory in a fashion advert.
Music: Music is a effective way of setting the mood within a advertisement because it help to portray the message using sounds, jingles, music tracks, etc. A slow paced song sets the mood of relaxing or sadness, whereas a fast paced son will help make the advert energetic.
The use of non-diegetic music in our advert is going to be our only auditory sound, as we are going to only include the soundtrack "Suit and tie - Justin Timberlake ft. Jay-Z". We have chosen this song as it relates to our theme and message that we are trying to convey to the audience.
attractive people: the persuasive technique of using attractive people within a advertisement is a effective in gaining customers for a product/service because the viewers are attracted in the people, which grabs their attention, and the message conveyed in the advertisement is picked up consciously.
One of the main points and strategies that we are focusing on for our fashion advert is using attractive people. This is because the purpose of a fashion advert is looking good, feeling confident and attracting people. So we made sure that we use attractive and professional models to help us with our advert as it will give a more professional look.
repetition of product name:The technique of using repetition of the product name is to help establish the name in the target market's mind, so they will not forget the product, and they will be able to recognize it if the see the product anywhere else.
As we have no diegetic speech/jingles or any other way of promoting our brand, We are going to visually show repetition of our product name/logo at the start and end of the video as this is the only way that the audience will recognize and be familiar with the company.
We have chosen to only promote our advert visually as the music used in the background is important that it is not interrupted and "light travels faster than speed" so customers will see and retain the logo in their mind faster than hearing a jingle.
Strategies
Amazing products/services: By showing that the product/service (that the advert is based on) is amazing and works efficiently is so customers would be more persuaded to purchase it.
Our advert will be using the strategy of using portraying amazing products by ensuring that the clothing modeled in the scenes is the center of attention. This so viewers are clear on what products we offer and to help fulfill the purpose of the advert.
Ideal social groups: Ideal social groups is a strategy which helps create a ideology in the minds of consumers, which is that is you buy/use the product/service being advertised, you will be part of a perfect social group.
The use of the strategy "ideal social groups" is going to be used in our advert to show that if you purchase our clothes, or use products from Lumiere, you will fit into a more niche market, and instantly become more stylish, and attract more people.
Selective editing: Selective editing is a strategy used by advertisement creators to edit the footage filmed according to the message they wish to portray. They usually use clips that show the product in it's best form. This is to show the audience how well the product works.
Selective editing will be used in our advert as we will be taking various shots and angles of the models in their clothes to help us create an effect of "flashy photographer scenes" as well as ensuring that the audience sees the product from its best angle.
Relating the brief to our idea
Introduction
This blog post will include information on how our advert relates to the brief and what advertisement characteristics/structures we are going to use.
The brief
"A new fashion chain has opened and is aimed at 16-23 year olds. They sell a variety of clothing (similar to BANK). They sell hip brands that the edgy fashion conscious want to wear. In response to this, you are to create a one minute advert aimed at the above."
Our idea relates to the brief as we have created a fashion chain called "Lumiere" and it is aimed at fashion conscious individuals from the ages of 16-23 year olds. The aspect that makes our store unique and to make it stand out from other companies on the market is that we are aiming at a more niche market, as we are going to portray a high-fashion status image within our advert.
Customer psychographic profiles and seasonality
We are going to ensure that we capture the correct target audience by using models, props, language and music related to the age range and consumer psychographic. Our audience psychographic profile will be men and women aged 16-34 as that the the age range we are aiming our products to.
As our advert will contain images and light use of alcohol and Sheesha smoke, our advert will only be previewed at water-shed timings (8pm - 4am) and only on more adult channels, (e.g. ITV 2, E4, etc.) to ensure protection for children and to reach the appropriate audience.
Structure of advertisement
The structures that our advertisement will be using are;
"non-linear: a non-linear advert is similar to a narrative advert (it contains a story), but the order of the story is distorted and it does not go in order. These kind of adverts usually include effects such as flash-backs and reverse narrative."
Our advert will fall under the non-linear structure as it will tell as story of a man and a woman partying and then becoming attracted to each other, but it will be portrayed in a non-linear way as the sequence wont be in chronological order and will consist of cuts and edits, going back and forth from characters.
"anti-realist: anti-realist adverts are adverts which are based on fantasy ideology. They use ideas taken from dreams/nightmares and promote a brand's product/services in methods which are creative/not normal. most of these adverts are usually based and created using special effects or CGI (Computer Generated Images)."
Our advert will be based on the anti-realist structure because we are going to place the characters in plain monochrome back grounds, and there will be no natural settings or locations. This would be classed under anti-realist as this doesn't occur in normal/natural everyday life.
"stand alone: A stand alone advertisement is the opposite of a series style. This means it is just a single advertisement which may contain a story and promote the brand's services/products through that."
Our advert will also be classed as a stand alone advert as there will not be a series of adverts continuing the story, the advert will complete the narrative and finish in a cliffhanger ending where the couple are left in the dark/pitch black.
Characteristics of advertising
The characteristics that our advert will possess to ensure that it fulfills the purpose of informing customers of our stores are;
Advantages over similar products: Our advert will ensure that it has advantages over similar products by promoting unique, fashionable clothing which is suitable for daily life and allows the wear to feel "prestigious" due the the brand name. E.g Just by having a River Island branded bag seems more high quality and expensive then a standard H&M one, even if they looked almost identical. We are aiming to build a high profile brand/company with our advert which will rival stores like Zara, Topshop and Mango.
USP (Unique Selling Point): The unique selling point on our advert is the brand name. It is in a different language which makes the company feel successful overseas and as "Lumiere" is a French word, it already seems very fashionable as Paris is seen to be the fashion capital of the world.
Lifestyle appeal: Our advert will include characteristics of lifestyle appeal by including props such as alcohol bottles and Sheesha machines. These props relate to lifestyle appeal as we are aiming for the type of audience who like to have a good time/party, have a lot of money (niche market), don't have a care in the world or are very successful and have an intense passion on looking good/fashion.
Brand identity: To create a brand identity for our company, we are going to have the name "Lumiere" as the logo in a specific trademarked font. This is because we want to create a effect where everybody knows the name and is instantly familiar with the company by looking straight at the brand name.
We also decided that just the brand name is an effective way of creating brand identity as we do not have to use colour/images to represent it and the logo will be flexible to fit in any situation. and example of a similar logo is the "topshop/topman" logo.
Adding structure of advert idea
Introduction
In this blog post, I am going to post some information for our advert idea. The information that I am going to present are;
- the mood/word board
- the storyboard
- the logo
- chosen brand names
- choice of music
All of the tasks are made to help use develop our ideas for our product.
Mood/word board
The mood/word board that I have created for our advert contains themes, images and words which relate to the message that we are trying to portray for our brand.
The trend/style that we have chosen for our advert is going to be monochrome - tailored pieces of black and white clothing.
Our target audience will be of a higher/upper class market of men and women from the ages of around 18-23.
We have chosen to come up with a name in a different language, so we are going to consider words in French or Italian.
Storyboard
This images are our first inital ideas for our fashion store advert. The whole advert will be in monotone colour (Black and white) to give it a old, but high-class and elegant look. Our advert will include intertextuality to the Bond films/images and the Paco Rabanne "one million" perfume adverts.
The scene show;
Slide 1 - White background - shows the company logo in the back and the male model stands upright, appearing in the camera frame (Mid-Shot). This is shown to promote and familiarize our audience to the company.
Slide 2 - Camera pans out quickly (according to the beat of the music) and stops as a long shot of the male model in smart/casual black and white clothing, holding a bottle of alcohol on one hand. This is to show what the model is wearing, which will represent the kind of products we will have available.
Slide 3 - The scene snaps to a close up shot of the mans arm which is holding the alcohol bottle, and he is fixing his cufflinks/sleeve with his other hand. This is to show how the model is "fixing up" and to show that we are aiming at a niche but fun and young market.
Slide 4 - The scene then quickly jumps to the mans shoe, and shows him wiping it, making it look clean and sophisticated. This also shows that we offer mens accessories in our store as well as clothing.
Slide 5 - The advert the fades into a black background with a long shot of a girl sitting/slouching on a chair with sheesha machine by her side. She stands up from her chair and then ruffles/volumizes her scrunched up "bed hair". This is to show the young, spoilt and carefree attitude that the girl has, which is kind of edgy in present times.
Slide 6 - The scene then, switches to a close up shot of her ear, which shows her putting on an earring. This is going to be done to show the audience how the girl is "fixing up" and that we also offer jewellery products to our customers.
Slide 7 - Scene 7 will again cut to a close up shot of the sheesha "waterpot" and the woman's shoe. This is used to show the culture/entertainment of the female model, as well as the shoes to show that we offer these products too. The scene will then slowly fade out, and the girl will be sitting back in the chair with the sheesha pipe gripped in her hand.
Slide 8 - Slide 8 cuts to a close up shot of the side of the girls face, showing her blowing smoke into the air against the black background. This will be shown to have a effect of sophistication and glamour into our advert, as it was seen to be a activity that higher class people used to carry out for socialisation.
Slide 9 - The scene then cuts to a patterned black and white background, with the lights playing up (turning on and off as if it was flickering) and the male and female model is walking towards each other, gazing into each others eyes. The shot starts off as a long shot to show their full outfits, but then zooms in closer and closer to make the audience see the emotions and feel the intensity of the attraction between them.
Slide 10 - The final slide continues from the lights flickering on and off, and when the couple are face to face, the lights switch off into blackness, and the company logo is then shown on the screen again.
.gif)
.gif)
Logo
Chosen brand names
Our top three brand names that we have chosen so far for our advert are;
- Lumiere - This means light in French. We think this is a suitable name for our brand as light may help us represent the difference in dark and light, as well as being uplifting to your confidence. Light also resembles pure, so we want to use pure to say to the customers that our main and only focus is to provide high quality fashionable items.
- Le Tendence - This means trend in French. This may be a effective back up name for our company as it follows the lines of fashion/style/trend. It sounds more sophisticated in French, as it is one of the most fashionable countries in the world, which helps to set off a high brand image for our company.
- Tendenza - This again means trend, but in Italian. This is also a good back up name for our company, as again it helps to relate with fashion, but with an Italian twist, it sounds more suave. It helps give consumers a feel of high class quality.
Choice of music
The choice of music that we are considering to put into our advert is slow r'n'b style music. We want the music to be suave and sophisticated to help establish our brand with the same image. We also want a soundtrack that contains words that portray the similar message to our advert. Our advert will only include the non-diegetic soundtrack and there will be no diegetic sounds or speech (other than what is in the song).
The soundtrack that we are currently considering is Justin Timberlake Ft Jay Z - Suit and tie (http://www.youtube.com/watch?v=KReoTOZK9W8) We have decided that we are going to use approx 40 seconds of the start of the song.
In this blog post, I am going to post some information for our advert idea. The information that I am going to present are;
- the mood/word board
- the storyboard
- the logo
- chosen brand names
- choice of music
All of the tasks are made to help use develop our ideas for our product.
Mood/word board
The mood/word board that I have created for our advert contains themes, images and words which relate to the message that we are trying to portray for our brand.
The trend/style that we have chosen for our advert is going to be monochrome - tailored pieces of black and white clothing.
Our target audience will be of a higher/upper class market of men and women from the ages of around 18-23.
We have chosen to come up with a name in a different language, so we are going to consider words in French or Italian.
Storyboard
This images are our first inital ideas for our fashion store advert. The whole advert will be in monotone colour (Black and white) to give it a old, but high-class and elegant look. Our advert will include intertextuality to the Bond films/images and the Paco Rabanne "one million" perfume adverts.
The scene show;
Slide 1 - White background - shows the company logo in the back and the male model stands upright, appearing in the camera frame (Mid-Shot). This is shown to promote and familiarize our audience to the company.
Slide 2 - Camera pans out quickly (according to the beat of the music) and stops as a long shot of the male model in smart/casual black and white clothing, holding a bottle of alcohol on one hand. This is to show what the model is wearing, which will represent the kind of products we will have available.
Slide 3 - The scene snaps to a close up shot of the mans arm which is holding the alcohol bottle, and he is fixing his cufflinks/sleeve with his other hand. This is to show how the model is "fixing up" and to show that we are aiming at a niche but fun and young market.
Slide 4 - The scene then quickly jumps to the mans shoe, and shows him wiping it, making it look clean and sophisticated. This also shows that we offer mens accessories in our store as well as clothing.
Slide 5 - The advert the fades into a black background with a long shot of a girl sitting/slouching on a chair with sheesha machine by her side. She stands up from her chair and then ruffles/volumizes her scrunched up "bed hair". This is to show the young, spoilt and carefree attitude that the girl has, which is kind of edgy in present times.
Slide 6 - The scene then, switches to a close up shot of her ear, which shows her putting on an earring. This is going to be done to show the audience how the girl is "fixing up" and that we also offer jewellery products to our customers.
Slide 7 - Scene 7 will again cut to a close up shot of the sheesha "waterpot" and the woman's shoe. This is used to show the culture/entertainment of the female model, as well as the shoes to show that we offer these products too. The scene will then slowly fade out, and the girl will be sitting back in the chair with the sheesha pipe gripped in her hand.
Slide 8 - Slide 8 cuts to a close up shot of the side of the girls face, showing her blowing smoke into the air against the black background. This will be shown to have a effect of sophistication and glamour into our advert, as it was seen to be a activity that higher class people used to carry out for socialisation.
Slide 9 - The scene then cuts to a patterned black and white background, with the lights playing up (turning on and off as if it was flickering) and the male and female model is walking towards each other, gazing into each others eyes. The shot starts off as a long shot to show their full outfits, but then zooms in closer and closer to make the audience see the emotions and feel the intensity of the attraction between them.
Slide 10 - The final slide continues from the lights flickering on and off, and when the couple are face to face, the lights switch off into blackness, and the company logo is then shown on the screen again.
.gif)
.gif)
Logo
Chosen brand names
Our top three brand names that we have chosen so far for our advert are;
- Lumiere - This means light in French. We think this is a suitable name for our brand as light may help us represent the difference in dark and light, as well as being uplifting to your confidence. Light also resembles pure, so we want to use pure to say to the customers that our main and only focus is to provide high quality fashionable items.
- Le Tendence - This means trend in French. This may be a effective back up name for our company as it follows the lines of fashion/style/trend. It sounds more sophisticated in French, as it is one of the most fashionable countries in the world, which helps to set off a high brand image for our company.
- Tendenza - This again means trend, but in Italian. This is also a good back up name for our company, as again it helps to relate with fashion, but with an Italian twist, it sounds more suave. It helps give consumers a feel of high class quality.
Choice of music
The choice of music that we are considering to put into our advert is slow r'n'b style music. We want the music to be suave and sophisticated to help establish our brand with the same image. We also want a soundtrack that contains words that portray the similar message to our advert. Our advert will only include the non-diegetic soundtrack and there will be no diegetic sounds or speech (other than what is in the song).
The soundtrack that we are currently considering is Justin Timberlake Ft Jay Z - Suit and tie (http://www.youtube.com/watch?v=KReoTOZK9W8) We have decided that we are going to use approx 40 seconds of the start of the song.
No comments:
Post a Comment